Internet users over the age of 50 are highly educated, affluent when compared to the general population and have a higher tendency to purchase online than younger surfers.
According to Internet News, seniors online are 85% more inclined to purchase business equipment online than younger users; 37% more inclined to make book purchases and 27% more inclined to invest online than those under 55 years.
- 75% have college-level education
- 45% earn over $75,000 US per year
- 50% have investment portfolios worth over $100,000